Word Mouth Marketing is the one strategy that drives more than 90% of B2B purchases. Yet many companies take this strategy for granted. Also, if you want your organization to grow, the best way it can be done is by the customer itself.
Today, we have Mitchell Roush, the Director of Strategic Communication & Marketing at Grand Island Public School, to share his thoughts and guide you strategically about creating and improvising with word-of-mouth marketing.
It's a myth that word of mouth marketing is giving away customer delights or, for that matter of fact, being a "Good" company. It's beyond this, and you need a defined word-of-mouth strategy that is noticeable & differentiator that drives the conversation.
More points like this have been discussed in the main video. You can find the link in the comment section.