According to the report, a stunning 91% of B2B marketers use content marketing to reach their customers. 72% of them also claim that it has increased their lead generation. But, is your content marketing producing the intended results? You're probably cranking out traffic-generating articles. However, there isn't much content to keep leads interested. Alternatively, there is no information that addresses queries that potential leads may have when they are ready to buy. Don't be concerned, whatever the case may be. Because a content marketing funnel with different sorts of content for each stage of the buyer's journey can address your issue.
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So, without further ado, let's get started with today's subject where we are going to discuss:-
1) What's the right content and channel for each marketing funnel stage?
2) How to create a content map?
3) How to find the relevance of the content for your target audience?
Here's what you'll see in this episode:
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