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Let's Get Candid

How to build and manage brand equity ft. Eloise Leeson

June 28, 2022 Janvi Gandhi
Let's Get Candid
How to build and manage brand equity ft. Eloise Leeson
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Chapters
0:00
to – Introduction
1:04
to - Eloise’s Introduction
3:57
to – How does a SaaS brand build trust among the customers?
11:46
to - What is brand equity from a B2B perspective?
15:43
to - What are the necessary elements of brand equity to build a B2B brand?
18:13
to - How to build the brand for your target audience?
22:47
to - What should be the framework for building brand equity?
26:56
to - How to strategically position the brand among the stakeholders?
30:53
to - The impact of positive word of mouth on brand equity
31:59
to - How to measure brand equity? What are the metrics to be followed?
32:42
to - Examples for Brand Equity
41:26
to - Message for the audience
42:31
to - Conclusion
43:54
to - Outro
Forward
Info
Let's Get Candid
How to build and manage brand equity ft. Eloise Leeson
Jun 28, 2022
Janvi Gandhi

Learn how to build and manage Brand Equity, so you can demonstrate to partners and clients the value of your brand.   Marketing managers, business strategists, analysts, and academics are all fascinated by the concept of brand equity. Duee to its importance in business toda, significant research efforts have been directed toward establishing and building brand equityy.    It is critical to ensure that the brand strategy aligns with the business plan to generate strong brand equity. Any misalignments will be discovered quickly, first by personnel and subsequently by customers.

Want more? Check our free ebook on How to plan long-term content strategy in 2022:
https://www.unboundb2b.com/resources/...

1) In this video, we will be talking more about the building and managing the brand equity and covering the following questions: - 

2) What is brand equity from the B2B perspective? 

3) How to strategically position the brand among the stakeholders? 

4) The impact of brand equity at the bottom of the funnel. 


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Show Notes Chapter Markers

Learn how to build and manage Brand Equity, so you can demonstrate to partners and clients the value of your brand.   Marketing managers, business strategists, analysts, and academics are all fascinated by the concept of brand equity. Duee to its importance in business toda, significant research efforts have been directed toward establishing and building brand equityy.    It is critical to ensure that the brand strategy aligns with the business plan to generate strong brand equity. Any misalignments will be discovered quickly, first by personnel and subsequently by customers.

Want more? Check our free ebook on How to plan long-term content strategy in 2022:
https://www.unboundb2b.com/resources/...

1) In this video, we will be talking more about the building and managing the brand equity and covering the following questions: - 

2) What is brand equity from the B2B perspective? 

3) How to strategically position the brand among the stakeholders? 

4) The impact of brand equity at the bottom of the funnel. 


to – Introduction
to - Eloise’s Introduction
to – How does a SaaS brand build trust among the customers?
to - What is brand equity from a B2B perspective?
to - What are the necessary elements of brand equity to build a B2B brand?
to - How to build the brand for your target audience?
to - What should be the framework for building brand equity?
to - How to strategically position the brand among the stakeholders?
to - The impact of positive word of mouth on brand equity
to - How to measure brand equity? What are the metrics to be followed?
to - Examples for Brand Equity
to - Message for the audience
to - Conclusion
to - Outro